
Google recently jumped into the pool with Foursquare to compete head-on in the location based apps arena. Google launched check-ins and rewards to their Google Maps app, Latitude. Latitude is currently an app for iPhone and Android that tracks user location, asks them if they’d like to check in, and provides opportunities to earn discounts and special offers at businesses they patronize regularly. While there are no Mayors, there are Gurus and VIPs. Really, who doesn’t want to be a Guru or VIP of their favorite eatery or imbibing spot? Google has even partnered with American Eagle, Macy’s, and Quizno’s to provide high profile incentives to their users. Some may say that the tracking software is nothing more than glorified and justified stalking. Businesses are looking at this app from another angle. Businesses stand to gain a regular customer base simply by offering incentives for multiple check-ins to their locations. What’s unique about Latitude, beyond … [Read more...]






