Lake County Social Networking

Northeast Cooling is highly active on social media networks such as Twitter and on our Facebook Page.  We’ve been able to find real business benefits to utilizing these platforms and engaging with others.  However, as important and beneficial as our online connections have become, we truly value the opportunity to get to meet fantastic people face to face.  In support of that, we like to help promote and sponsor local Chicago business, groups, and people who help to enhance those opportunities.

We’re proud to have been a supporter and sponsor of Lake County Social Networking (@LakeCSN on Twitter) since it’s inception last year.  Tim McDonald founded the group with the intent to create meaningful connections & help support local Chicagoland businesses.  During that time we have had the pleasure of meeting & networking with great people that live & or work in Lake County Illinois.

The last meeting was held at Flatlanders Restaurant in Lincolnshire on October nineteenth.   The guest speaker that night was Ramon De Leon.  If you’re unfamiliar with Ramon, he’s a social media superstar and has been featured on countless blogs and he’s presented at conferences throughout the country.  Ramon has been very successful enhancing his Chicago Domino’s brand utilizing social media platforms.  So basically, when Ramon speaks…we listen.  Ramon gave a fantastic presentation on social media and how he has found success promoting his Dominos brand.  He had so many good points it was hard to keep up and jotting everything down became difficult.  Here is a quick summary of some great tips that really resonated with me during his presentation.

Takeaways from Ramon’s presentation on social media

  • Engagement is very important. Reach out and connect with your followers
  • Monitor OPN ( other peoples networks )
  • Social media is a tool that can be used to help with a business plan, NOT replace it.
  • Talk about your customers most of the time, not your own business.
  • Use to keep up with what people are saying about your brand.
  • Monitor the conversation about your brand & respond.
  • Use foursquare for your business & create an rss feed of your foursquare feed. Thank people for checking in
  • If using social media logos in advertising make sure to include the url’s. Don’t make it hard for people to find your business
  • Make sure your business blog is mobile compatible & works well with all types of phones.
  • Check out and learn from informative websites and blogs, such as the Social Media Examiner.
  • Create a hash tag or multiple hash-tags for your business

So that’s what we learned and talked about.  What tips have worked with you to promote your brand?  Leave a comment and let us know!

For other tips on how your restaurant can save energy and money, be sure to  follow Refrigeration on   Twitter, and Fan Northeast Cooling on Facebook.

Northeast Cooling Is Hosting Chicago Industry Night!

Of course our business is commercial refrigeration and cooler repair, maintenance, and sales supporting all areas around Chicago…but one of our passions is connecting with and facilitating opportunities for others to connect with fantastic people.  So, while our days are packed servicing customers, we try and fill a few free nights with hosting and sponsoring events around Chicago.  We’re thrilled that our next event has arrived!

Northeast Cooling, LLC is proud to announce that the next event we’re sponsoring is in honor of all the hard working industry people in and around Chicago.  We’re planning a fun dinner, a night of great networking, and fantastic food at Calo Restaurant in the Andersonville neighborhood.

Industry & hospitality workers are encouraged to come and network with other great Chicagoans in their field.  Of course, also welcome are the many friends of Northeast Cooling.

The event will be held on November fourth at 8 P.M. We hope to see you there.  We’ll be providing delicious appetizers and dinner.  A cash bar will be available as well.  Please visit the invite link to register for event.

As of the time this post goes live, we’ve already got a nice sized crowd who have already R.S.V.P.’d.  We would love for you to join us as well!  Feel free to help spread the word of our industry night tweetup.

For those following us on Twitter, you can track the event details using the #ChicagoIndustryNight hashtag.


Calo Restaurant is located at:

Calo Ristorante
5343 N Clark St
Chicago IL
(773) 271-7725

We really hope to see you there.  It’s always so fun to visit with our many friends we’ve met via social media channels and throughout our work.  Thanks again!

For other tips on how your restaurant can save energy and money, be sure to follow Refrigeration on   Twitter, and Fan Northeast Cooling on Facebook.

Northeast Cooling was featured in Crains Chicago!

Northeast Cooling Was a Featured Business!

Northeast Cooling was featured in Crain’s Chicago Business Journal!

We’ve hoped that you have noticed our efforts online.  As a Chicago commercial refrigeration service, repair, and sales company…Northeast Cooling has tried to reach our customers and potential customers in a nontraditional way.  We’ve completely immersed our business in social media networks like Twitter and Facebook, and have utilized our blog to provide relevant and helpful information about commercial coolers, freezers, and refrigeration.

Most people might not think that a company who offers commercial freezer repairs can utilize social media to help drive awareness and results.  But we have prided ourselves on taking a careful and patient approach to social media.  This type of marketing is not a quick easy solution to drive sales, and we’ve tried to use social media as a way to truly connect with customers, not just talk about ourselves.  Our Facebook page features tips for Chicago businesses to save energy and money.  Our Refrigeration Twitter account is primarily used for conversations with local Chicago folks and spreading news about upcoming events.

We’re glad that our hard work has been noticed.  We were so delighted and proud to be mentioned in the Crain’s Chicago Business, August second edition titled, “Feeding The Social-Media Beast Can Suck The Life Out of You And Your Business”.  I was mentioned with a few quotes and really happy the way the article came out.  The article provides some good insights about how using social media can help a business, but also some excellent tips for not becoming overwhelmed by the activity.

Here’s the article, “Feeding the social-media beast can suck the life out of you and your business“, let us know what you think!  (Note:  You need a Crain’s subscription to see it).  Contact me if you’d like for more details and I can send you my section.

For other tips on how your restaurant can save energy and money, be sure to follow Refrigeration on  Twitter, and Fan Northeast Cooling on Facebook.

Dragonfly Meet & Eat! #dragonfly

Chicago Tweetup!

This Friday night, October 1, 2010… Northeast Cooling will be hosting an impromptu dinner tweet up at Dragonfly Mandarin Restaurant.  This is some of the best Mandarin food in Chicago!  Hope you can make it.  Please RSVP so we can make arrangements with the restaurant. Everyone is welcome, especially friends and industry people!

Click the meet & eat link for details.

Dragonfly Meet & Eat.

Dragon Fly is located:

Dragonfly Mandarin Restaurant
832 W. Randolph St.
Chicago, IL 60607

Team Refrigeration’s Big Day @ #fijihunt Event!

Team Refrigeration had a blast participating in Fiji Water Urban Hunt this weekend! @Leyla_A did a great job putting the event together. We would like to thank all the other sponsors who helped make this event happen & provided great prizes. The companies who got involved in this event all know how great social media is at connecting people. This event is a great example of how social media brings people together online & in real life (IRL)!

Upon arriving @SushiSambaChi I ordered the Churrasco Burger. It came with crispy onions, chorizo mayo & a pretzel bun. It was delicious. My partner @ChicagoDMBlover showed up a short while later & we started gearing up for the scavenger hunt. We both had plenty of extra batteries for the smart phones & I brought a net book. We took off for Navy Pier after receiving our clues.

The first place we hit was Bubba Gumps on the pier. We had to take a picture of the bartender making a VeeV Coctail & post the ingredients on FaceBook & Twitter. We also checked in on FourSquare for extra points, FourSquare is a location based social network which allows you to connect and share tips with other nearby users.

We  made a video singing happy birthday to a complete stranger for extra points. That was embarrassing & fun at the same time! While at Navy Pier we got to see the Blue Angles flying overhead for the Air Show!

Our next stop was the W Hotel Whiskey Sky Lounge at 644 N Lake Shore Dr. This task took embarrassment to a whole new level. We had to be video taped doing 3 dances.  The Running Man, Cabbage Patch & The Robot. We then posted a picture of our team doing the Robot Dance to twitter & Face Book. I definitely plan on going back to Whiskey Sky Lounge. The views of the city and lake front were amazing. We took a nice @fijiwater break while at Whiskey Sky Lounge!

Next we headed to Aja restaurant (@ajachicago) in the Dana Hotel (@danahotel) 660 N. State St. While there we had the bartender make a VeeV cocktail and explain the ingredients to us. We then tweeted the ingredients, posted them on face book and took a picture of the drink being made and posted that as well.

The next stop on our route was the John Hancock building at 875 North Michigan Avenue. There we had to take a picture by the “Sky High Cocktail” from @athousandfeetup image on the lower level. We also found out who designed the building by asking at the information desk. The answer was Fazlur Khan in 1969. We posted this information along with the picture we took to Twitter and Face Book.Our next stop was Lululemon athletica, a yoga-inspired athletic apparel company at 900 N. Michigan Ave. We tried on their clothes and learned about the features…never thought I’d be in yoga wear! The shirts are “anti stink, anti static, seamless & body shaping.”  We tweeted and posted to Facebook about the qualities of the shirts.  By the time we got done  @lululemon it was 5:40 P.M. & we started heading back to Sushi Samba.

Our final task at Sushi Samba was to make ourselves @VeeV cocktails! We were more than happy to do so after walking all over Chicago on a 90+ degree day! Here is the picture of my partner @chicagodmblover making us some nice stiff VeeV & Cranberry Cocktails! The drinks were smooth & excellent!

Teresa (@chicagodmblover) pouring us some VeeV Cocktails!

We had a great time competing  in the scavenger hunt. The after party at Sushi Samba was a blast. The Sushi appetizers were delicious. Good crowd & great to see friends new & old. I snapped a nice picture of my friend @feliciacago (on rite) with Teresa my Fiji Hunt partner.

Team Refrigeration (@refrigeration) Came very close to winning this event…. Let me rephrase that! Team Refrigeration was very close to the winning team when the winner was announced. My new friends @chicofc & @jimmydoestea (team teabaggers) won the event. I was ready with a camera when they found out! I am very happy they ended up winning!

@jimmydoestea & @chicofc #fijihunt Champs!

The night doesn’t end there! After the party at Sushi Samba my partner Teresa & I went out to a phenomenal dinner with  many other friends including @jimmydoestea @chicofc @tamcdonald @chicagodmblover @princessv13 @getyouryggi @mkinchitown @ebarchdesign. We dined like Kings & Queens @kinziechophouse!

This was a wonderful Saturday that won’t soon be forgotten!