Northeast Cooling has been embracing new media platforms for some time now, and we have found that social sites such as FaceBook, Twitter & others are a great way to connect with, engage & get to know local people, businesses, & potential customers in the area. When we heard about @FijiHunt we knew it was a great event to be involved in. This event is a scavenger hunt that incorporates social media site check-ins along the way! Northeast Cooling is happy to be sponsoring the after party @SUSHISAMBAchi & we will be sponsoring one team in the hunt! Fiji Water Urban Hunt was created by @Leyla_a.
About the Event
“The FIJI Water Urban Hunt, held Saturday, August 14, 2010, will be the first brand challenge to utilize social media in all its most up-to-date forms. In doing so, participants will be able to interact in a whole new way with the local businesses, products, and people that they enjoy everyday.
Teams will select a name and write a brief team biography, which will be posted in the Team Profiles section of the FIJI Water Urban Hunt site. Teams may also submit an optional photo. Each team will be publicized through the Team Profiles page, FIJI Water Urban Hunt Twitter stream, and FIJI Water Urban Hunt Facebook page.
Teams will rely on speed and accuracy as they race to find items from a list that will be given to them on the day of the event. Each item on the list will correspond to a FIJI Water Urban Hunt sponsor. Participants will be encouraged to identify sponsors’ businesses on Foursquare, Twitter, Facebook and YouTube with posts, uploaded photos, and video of various sponsor items. The list items are meant to be enjoyable, entertaining, and challenging, while at the same time educating the team members about each sponsor and their products. You can learn more by reading the Point System.
Teams will use Twitter to communicate with judges to confirm that their photos and tweets have been received. They can also check the progress of other teams by following the FIJI Water Urban Hunt hashtag (#FIJIhunt). Team members’ friends and family can watch their progress on their Facebook profiles and Twitter streams. Teams can also encourage their friends to support them by tweeting their team name along with the challenge hashtag.
Upon completion of the challenge, all team members and their invited friends are welcome to celebrate at a post-event party sponsored by VeeV Vodka. The winner of the FIJI Water Urban Hunt will be announced at the end of the party.” source urbanhunt.com
← BACK TO ALL POSTS