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ReviewRail: A Tool To Get More Online Reviews

I’ve been searching for a solid tool that can help increase our online reviews on platforms like Google, Yelp, Facebook and the BBB. I tested a few but none seemed to hit the mark. I then came across ReviewRail. I went back and forth with the founder Steve and he set me up with an account. I went through the trial and uploaded a few customers.

Since using ReviewRail I’ve received 4 Google reviews, 2 BBB reviews and a Yelp review. Don’t believe it, I didn’t either! Below is a screenshot of some recent Google reviews:

Google review from ReviewRail

The system is very easy to use and all you really need to do is upload your customers once a week or a few times a month. Some of the other features are:

– A referral system for happy customers
– SEO friendly widget
– A buffer to get negative feedback
– Custom feedback page

After you upload a user the software will email your customers 3 followups. The copy in their emails are crafted to help increase open rates and also to get people to respond and take action (leave reviews). If they click on the link and leave feedback, the emails will stop.

If they are unhappy then you’ll get that response internally. And if they are happy with your service they will then be funneled to the review sites. There are 3 ways to get reviews.

Feedback: This helps to get more internal feedback for your business.
Reviews: This funnels customers directly to the review sites so they can leave online reviews.
Push a platform: This will funnel your customer to a specific review site. So if you want more Yelp reviews, turn this on and customers will be brought directly there.

You can turn all of the features on and they will rotate for each customer. That way you can test to see what works for your business. A major benefit is that it’s mostly automated. Besides adding customers to the system you really don’t have to do anything. They handle all of the emails and follow ups.

If you want to try it for yourself, sign up here for a trial. If you use code NECOOLING you’ll save 10% off their monthly plans.


Energy Saving Refrigeration With EC Motors And Fan Controls

EC Motors And Fan Controls Save Big Money

Northeast Cooling has been upgrading commercial refrigeration systems in Chicago for many years now through various energy efficiency programs. One of the best energy saving refrigeration retrofits is to change from old style shaded pole motors to high efficiency two speed electronically commutated motors (EC Motors) & fan speed controls. This is especially true when changing evaporator fan motors in coolers & freezers. These fans run twenty four hours a day. New style EC motors are over 60% more efficient than old style motors at high speed & in low speed mode they are over 90% more efficient! The end result after this efficiency upgrade is that the new evaporator fans save over 60% on electricity half the time & over 90% during compressor off cycles. The energy saving refrigeration products Northeast Cooling uses are manufactured by Greenwize Energy Solutions. One of their Fan Controls is pictured below (click image for better detail). Read more


Refrigeration Energy Savings

Food service businesses like C Stores, Grocery Stores, Service Stations, Restaurants & Liquor Stores spend around $4 per square  foot on energy. Up to half of that amount is spent on refrigeration alone. There are several steps that can be taken to improve the efficiency of older commercial refrigeration equipment and realize refrigeration energy savings.

Read more


Hydrocarbon Refrigerant; A Case Study

As EPA & Snap regulations start to take effect there will be a push towards CO2 & Hydrocarbon natural refrigerants in Chicago, North America & beyond.

CO2 and Hydrocarbon Refrigerant have been in use throughout much of Europe for years and both have been proven to work well. There are major changes on the way for the HVAC and Refrigeration industries Read more


Round Lake Refrigeration

Northeast Cooling is a commercial refrigeration company based in Round Lake Illinois. We specialize in the service & repair of coolers, freezers & ice machines. We do one thing & we do it well! We cater to C Stores, Service Stations, Restaurants, Bars, Hotels, Scientific Labs & more. Read more