ReviewRail: A Tool To Get More Online Reviews

I’ve been searching for a solid tool that can help increase our online reviews on platforms like Google, Yelp, Facebook and the BBB. I tested a few but none seemed to hit the mark. I then came across ReviewRail. I went back and forth with the founder Steve and he set me up with an account. I went through the trial and uploaded a few customers.

Since using ReviewRail I’ve received 4 Google reviews, 2 BBB reviews and a Yelp review. Don’t believe it, I didn’t either! Below is a screenshot of some recent Google reviews:

Google review from ReviewRail

The system is very easy to use and all you really need to do is upload your customers once a week or a few times a month. Some of the other features are:

– A referral system for happy customers
– SEO friendly widget
– A buffer to get negative feedback
– Custom feedback page

After you upload a user the software will email your customers 3 followups. The copy in their emails are crafted to help increase open rates and also to get people to respond and take action (leave reviews). If they click on the link and leave feedback, the emails will stop.

If they are unhappy then you’ll get that response internally. And if they are happy with your service they will then be funneled to the review sites. There are 3 ways to get reviews.

Feedback: This helps to get more internal feedback for your business.
Reviews: This funnels customers directly to the review sites so they can leave online reviews.
Push a platform: This will funnel your customer to a specific review site. So if you want more Yelp reviews, turn this on and customers will be brought directly there.

You can turn all of the features on and they will rotate for each customer. That way you can test to see what works for your business. A major benefit is that it’s mostly automated. Besides adding customers to the system you really don’t have to do anything. They handle all of the emails and follow ups.

If you want to try it for yourself, sign up here for a trial. If you use code NECOOLING you’ll save 10% off their monthly plans.

Chicago Google City Experts

Being in the Refrigeration service & repair business I get around Chicago & the surrounding areas. When I heard about a new Google program I knew it was the perfect fit for me! I want to let you in on a cool deal happening in the Windy City & cities all over the world. Google City Experts is an awesome club that entitles you to exclusive perks & amazing events! Visit the Google City Experts Website & find out how easy it is to join in on the fun!

Chicago Google City Experts Crew!
Chicago Google City Experts Crew!

The following are some of the events I have attended within last few years.

  • Speakeasy Party at Green Door Tavern in Chicago.
  • Prime Rib Luncheon at Lawry’s Prime Rib.
  • Air & Water Show Tiki Boat Party
  • Backyard BBQ at Bang Bang Pie Shop
  • Oktoberfest Party at Half Acre Tap Room
  • Dia De Los Muertos Fiesta & Private viewing at the National Museum Of Mexican Art
  • Review From The Top Party at the SEARS TOWER Observation Deck
  • City Experts Summer Beach Bash at Castaways Bar on North Avenue Beach
Google City Experts Summer Beach Bash at Castaways Chicago
Google City Experts Summer Beach Bash at Castaways Chicago

Every event has been a blast! Amazing venues & great people. The food & drinks are always superb as well. These are parties that I look forward to & Google City Experts is a favorite on my social calendar! Consider joining us. Head over the new Google City Experts website & sign up! Find me on google+ here & check out Northeast Cooling on Google+ as well! Thanks & hope to see you at the next event!

The following is a clip from a comment left by Chicago Google City Expert Amy K. Please check it out for additional information on upcoming Google events in Chicago!

“Interested in becoming a City Expert? Join other aspiring City Experts for a night just for you: learn how you join the fun and receive exclusive benefits just by writing local reviews on Google. You’ll meet other awesome community members and get your City Experts questions answered.

We’ll gather in a secret West Loop loft space in Chicago where you’ll experience unique dishes with a pretzel twist from local restaurants, enjoy light bites, sip locally-made beer and get a taste of the exclusive benefits available only to City Experts, like contests and invites to special events.

Ready to taste Chicago? Sign up for City Experts ( and RSVP here ( to reserve your spot by August 13, 2014.”

Chicago Refrigeration Tech Plans Decadent Ice Cream Sandwich Social

It’s been a long Summer full of Chicago Refrigeration calls! Northeast Cooling has been busy running commercial refrigeration service all over the cityNorthern Illinois. The owner Mitch is ready to hang up his hat for a minute.  Recently he ran across a post about Gourmet Doughnut Ice Cream Sandwiches. He got so excited that he created a Google Local Chicago invite for the event. Time to take a break & enjoy a double decadent ice cream sandwich made with Glazed & Infused Donuts & Black Dog Gelato Ice Cream on August 29th. Join Mitch & his Google #CHIexperts friends in a Celebration of Summer & try the best Donuts & Ice Cream in Chicago! RSVP on the Google Invite  & meet Mitch at Black Dog Gelato on Damen between 5 & 6 PM on August 29th. He will comp $1 for each sandwich you buy.

Chicago Refrigeration Expert
Mitch Byrne / Chicago Refrigeration

The following flavor combinations will be available.

  1. Apple Fritter &  Vanilla Bean Gelato
  2. Chocolate Cake Doughnut & Salted Peanut Gelato
  3. Terrys Toffee Yeast Doughnut & Milk Stout Gelato
  4. Lemon Doughnut & Blueberry Gelato

This epic event is happening August 29th only. It will be at Black Dog Gelato. The address is 859 N. Damen Ave.  After spending the day repairing commercial ice machines, coolers &  freezers Mitch will be at the Damen Store between 5 & 6 PM.  RSVP on the Google Invite & get comped $1 for each sandwich purchased from 5-6 PM by Mitch & Northeast Cooling

Wondering what a Google City Expert is? Do you consider yourself an expert on all things Chicago? Do you know the best places to eat, drink, shop or be entertained? Join Google City Experts. It will entitle you to exclusive perks! This program will get you access to private events in the Chicago area, free cool swag & at times special online recognition.


Mitch at Northeast Cooling is a verified Google City Expert & would love to tell you more about the program. Leave a comment below &  he will get back to you!


Mitch Byrne
Refrigeration Expert & Verified Google City Expert Mitch Byrne


Chicago Refrigeration Company Gets Social

Northeast Cooling is the Chicago Refrigeration Company to know on Social Media Channels. Stay up to date on latest tips & blogs that get posted to our various social accounts including Twitter, Facebook, Instagram & Google+!

See what others are saying about Northeast Cooling (@Refrigeration on Twitter).





















Mitch Byrne Is A Refrigeration Repair Expert

Mitch Byrne is a refrigeration repair expert. He has worked within the HVAC & Refrigeration trades for over fifteen years. He has concentrated on the diagnosis & repair of Commercial Refrigeration & Ice Machines in the Chicago area.

Mitch started his career as an unskilled laborer working in boiler demolition. He spent his days lugging bricks & large heavy boiler sections out of basements for minimal pay. After less than a year doing this back breaking & unrewarding work Mitch decided to enroll in HVAC & Refrigeration College to further his education & get a better job in the trades. He attended Coyne College in 1997 & graduated at the top of his class with full honors.

After attending trade school Mitch worked at a few residential heating & air conditioning companies in the North & West suburbs. While at the two companies he learned about installing heating & air conditioning systems including SpacePak. Mitch decided residential work was not for him & moved on to several  different Commercial Refrigeration & HVAC outfits.

Mitch learned very quickly & found his strength was in Commercial Refrigeration service & repair. Between 1998 & 2007 he worked at several HVAC & Refrigeration shops. While working at various shops he learned about HVAC, cooking equipment & refrigeration equipment.  He moved up at a rapid rate everywhere he worked due to his excellent diagnostic & repair skills as well as his communication skills related to dealing with customers. In 2007 Mitch hit the top of the pay scale available at that time. It was then that he decided to start his own business specializing in Commercial Refrigeration Service & Repair in Chicago land. Northeast Cooling LLC was founded in 2007 & has been going strong ever since then. Mitch Byrne Is A Refrigeration Repair Expert.

Mitch’s efforts have been noticed by others, especially his marketing skills & use of new media. Mitch had the foresight to grab the twitter handle @refrigeration! He has also been quoted or mentioned in several articles. Some of those articles are listed below.

Contracting Business Blog

Emerson Climate Technologies Blog

ACHR News Blog

Reece HVAC-R Blog

Gist Blog

Crains Chicago Business Article

Mundelein Review Article