Pegmo: Your Social Media Loyalty Punchcard

We know what you’re thinking: “Oh boy, yet another Social Media tool that encourages me to check in and display my lunch fare.”

We think Chicago-based startup Pegmo is worth a second look and has more to offer than just letting your friends know where you are and what you’re eating.  Wes Donohoe (@weseddon), Jordan Ho (@sneakstar), and Sanjay Kapoor (@sanjman7) have created a Social Media platform that encourages customer loyalty and interaction with businesses through rewards. In a recent interview with Sean McGinnis of 312 Digital (@SeanMcGinnis), Donohoe likens Pegmo to the paper punchcards of days gone past. Pegmo is a virtual punchcard where consumers are rewarded for engaging with friends and businesses via the Social Media networks they already frequent.

Pegmo seamlessly ties together several of the Social Networks that you may already use on a daily basis: Twitter, Facebook, and Foursquare. The idea is that you find your friends and businesses, connect with them, then you earn Pegs in order to gain “rewards” much in the same way the paper loyalty card afforded you a free coffee after the purchase of 10. Many of us will go the distance to achieve the coveted “free” item. It’s a game and we all like to win!

We aren’t the only ones that think that Donohoe is on to something, (Crain’s) and both had positive things to say about the Chicago startup.  Ellen Malloy of says that “Social media takes loyalty programs to the next level.”  When you allow someone to publicly earn their prize, not only are they feeling a sense of pride and joy, but they are sharing their joy and that prize with all of their followers and thereby directing their followers virtual gaze toward businesses that offer incentives. The connectivity of Social Media can be a powerful marketing tool.

Northeast Cooling is proud to be on board with Pegmo! We are offering some sweet deals just for accumulating our Pegs. We currently have three Pegs that can earn your money, gas, or services!

Northeast Cooling’s Pegs on

  • Peg 1. Refer a Friend. You refer your friend. They have work done. Voila! You get 40 bucks! Sweeet!

  • Peg 2. See our truck tooling around town? Tweet the location and mention @refrigeration to move to Peg 3.

  • Peg 3. Review the Fridge.  Head over to our Facebook page and give us a “like” and and add a review of our services on our wall.

Once you earn all three Pegs we’ll give you $60 off services or a $30 gas card!

Join us in using Pegmo and start earning your rewards! You may have forgotten those little paper punchcards at home on the dresser, but we know you don’t go anywhere without your phone! Why not reap some benefits from your Social Media engagement?

To learn more about Pegmo from its creator, Wes Donohoe, check out the interview with Sean McGinnis of 312 Digital: 


Northeast Cooling Is Proud To Sponsor Twittamentary Viewing In Chicago!

Northeast Cooling is proud to help sponsor the Chicago screening of the upcoming Twitter documentary, Twittamentary.

Produced by Singaporean film maker, Siok Siok Tan (@sioksiok), Twittamentary examines how people interact, and are effected, on a daily basis via the online social network, Twitter. Tan interviewed people across America including a travel “celebrity,” a homeless woman that Tweets from the public library, and a prostitute that uses Twitter to display her geographic location.

We are especially excited because our friend AnnMarie ( @padschicago ) is featured in the film. In addition to supporting one of our own, 100% of the profits from this event will be going to Deborah’s Place which is AnnMarie’s new home!

Please join us for this very special viewing of Twittamentary on Wednesday May 4th! We look forward to seeing you there. Great movie and a great cause!

You can order your tickets online through Eventbrite.

Commercial Refrigeration Going “Green” – R744 & Retrofit Viable Options Over R22

Refrigeration Goes Green

Even in the recesses of your local grocery store or corner pub, the initiative to provide cleaner air and a more stable environment is alive and well. We don’t often think about grocery stores, restaurants, bars, and other businesses as being Green, but in reality these types of businesses are being charged by The Montreal Protocol to clean up their act completely by 2030. Commercial refrigeration currently relies heavily on R22 as a refrigerant; however, this kind of refrigerant is known to deplete the ozone layer.

With the worldwide phase-out of ozone depleting HCFCs (hydrochlorofluorocarbons) including R-22, we need to start thinking of other alternatives, especially Green alternatives.

Under the terms of the Montreal Protocol, the U.S. agreed to meet certain obligations by specific dates:

  • January 1, 2004: U.S. is required to reduce its consumption of HCFCs by 35% below U.S. baseline cap.
  • January 1, 2010: U.S. is required to reduce its consumption of HCFCs by 75% below U.S. baseline cap.
  • January 1, 2015: U.S. is required to reduce its consumption of HCFCs by 90% below U.S. baseline cap.
  • January 1, 2020: U.S. is required to reduce its consumption of HCFCs by 99.5% below U.S. baseline cap.
  • January 1, 2030 U.S. is required to reduce its consumption by 100% below U.S. baseline cap.

What this means is that within the next four years the U.S. needs to be 90% below its previously allowed usage cap of R22. R22 has been the most commonly used refrigerant for decades. Both commercial and residential consumers need to find alternatives to R22 for their cooling needs.

R744: A Natural Alternative

One such option is provided by Linde, a leading supplier of refrigerants for over 40 years. Linde has operations in 40 countries on five continents. They are currently offering a more eco-friendly option to R22. A carbon dioxide called R744 is a refrigerant grade CO2. R744 can be used for a variety of refrigeration needs, such as, air conditioning, commercial refrigeration, process chilling, or heat extraction. Linde believes R722 will help meet the world-wide environmental regulations.

Carbon dioxide has been used as a refrigerant since the 19th century. When fluorocarbons were introduced the 1930s, CO2 fell out of favor, and was all but cast aside by the 1950s. Today, with its low environmental impact, CO2 is now seeing a resurgence in popularity from refrigeration system designers and users.

Advantages of R744

According to Linde, R744 is now regaining popularity due to a number of advantages:

  • Low toxicity
  • Non-flammability
  • Zero ozone depletion potential
  • Very low global warming potential (GWP=1)
  • Excellent thermodynamic properties and low energy requirement

RETROFIT: Another Option

Another option is to start thinking retrofit. There are numerous commercial refrigeration systems that still use R22 gas. Although it is currently still possible to use R22, because it is being phased out, the cost is going up drastically. We recommend replacing the compressor unit and TXV expansion valve on coolers or freezers and then retrofitting to a new style of gas. This is especially valuable when an old R22 system compressor fails. The failure of the system becomes an opportunity to retrofit it to run on a gas that produces less ozone depletion during the repair process.

Honeywell Has a Retrofit Option for Current R22 Users

“Supermarket customers are looking for an R-22 replacement that can work in both retrofits and new equipment installations,” said Paul Sanders, Commercial Director for Honeywell Fluorine Products in Europe, Middle East, Africa and India. Genetron Performax LT offers a significant reduction in total greenhouse gas emission with the added benefit of lower operating costs.” Genetron Performax LT is an A1- rated refrigerant, indicating it has low toxicity and is non flammable. Honeywell advises against retrofitting too soon. The company suggests considering all aspects including the energy consumption of the refrigeration equipment throughout its remaining life. Retrofitting could prove to be more harmful to the environment when you add global warming potential into the equation. Sound service and maintenance schedules are vital to keeping any cooling system healthy and environmentally sound.

Whichever option you choose to use should be a carefully considered decision.  Give us a call at Northeast Cooling to discuss what refrigeration option is best for you and your business. We strive to meet your needs in the Greenest way possible.


Northeast Cooling’s Use Of B2B Social Media Was Featured By Gist!

Our efforts in social media have been recognized by the great folks at Gist! If you’re unfamiliar with Gist, it’s a powerful tool that provides the only full view of the contacts in your professional network by creating a rich business profile for each one that includes the most news, status updates, and work details.  We highly recommend you check them out.

I have been actively involved in Social Media and in the Chicago social media community for a few years now.

My business twitter account @refrigeration will be two years old on February 22, 20011. During that time I have seen the power that Social Media tools can have to connect people and to create opportunities that come from it.

On October 5th 2010, @NicoleYeary invited me to an event at @SushiSambaChi in Chicago where I had the pleasure of meeting some of the people behind Gist.  I had a great chat with @RobertAtGist and @GregAtGist.  That evening I told them about my use of social media and they explained how beneficial @gist could be.

I signed up for Gist the very next day and have found it very useful indeed.  Gist enables users to bring all their contacts from email, social networks etc. into one place. They have a great gadget for both gmail and google apps.  Gist lets users create a public profile where they can add all of their web sites and social networks.

Recently Gist posted a blog about my use of social media.

The blog was published February 8, 2011. I noticed it because of a reply on twitter while attending a Lake County Social Networking meeting.  Below is the tweet Gist sent out. I am excited and honored that the folks at Gist put this post together! Thanks Robert & Greg!

You can check out the full article HERE

For other tips on how your restaurant can save energy and money, be sure to     follow Refrigeration on Twitter, and Fan Northeast Cooling on Facebook.

Team Refrigeration’s Big Day @ #fijihunt Event!

Team Refrigeration had a blast participating in Fiji Water Urban Hunt this weekend! @Leyla_A did a great job putting the event together. We would like to thank all the other sponsors who helped make this event happen & provided great prizes. The companies who got involved in this event all know how great social media is at connecting people. This event is a great example of how social media brings people together online & in real life (IRL)!

Upon arriving @SushiSambaChi I ordered the Churrasco Burger. It came with crispy onions, chorizo mayo & a pretzel bun. It was delicious. My partner @ChicagoDMBlover showed up a short while later & we started gearing up for the scavenger hunt. We both had plenty of extra batteries for the smart phones & I brought a net book. We took off for Navy Pier after receiving our clues.

The first place we hit was Bubba Gumps on the pier. We had to take a picture of the bartender making a VeeV Coctail & post the ingredients on FaceBook & Twitter. We also checked in on FourSquare for extra points, FourSquare is a location based social network which allows you to connect and share tips with other nearby users.

We  made a video singing happy birthday to a complete stranger for extra points. That was embarrassing & fun at the same time! While at Navy Pier we got to see the Blue Angles flying overhead for the Air Show!

Our next stop was the W Hotel Whiskey Sky Lounge at 644 N Lake Shore Dr. This task took embarrassment to a whole new level. We had to be video taped doing 3 dances.  The Running Man, Cabbage Patch & The Robot. We then posted a picture of our team doing the Robot Dance to twitter & Face Book. I definitely plan on going back to Whiskey Sky Lounge. The views of the city and lake front were amazing. We took a nice @fijiwater break while at Whiskey Sky Lounge!

Next we headed to Aja restaurant (@ajachicago) in the Dana Hotel (@danahotel) 660 N. State St. While there we had the bartender make a VeeV cocktail and explain the ingredients to us. We then tweeted the ingredients, posted them on face book and took a picture of the drink being made and posted that as well.

The next stop on our route was the John Hancock building at 875 North Michigan Avenue. There we had to take a picture by the “Sky High Cocktail” from @athousandfeetup image on the lower level. We also found out who designed the building by asking at the information desk. The answer was Fazlur Khan in 1969. We posted this information along with the picture we took to Twitter and Face Book.Our next stop was Lululemon athletica, a yoga-inspired athletic apparel company at 900 N. Michigan Ave. We tried on their clothes and learned about the features…never thought I’d be in yoga wear! The shirts are “anti stink, anti static, seamless & body shaping.”  We tweeted and posted to Facebook about the qualities of the shirts.  By the time we got done  @lululemon it was 5:40 P.M. & we started heading back to Sushi Samba.

Our final task at Sushi Samba was to make ourselves @VeeV cocktails! We were more than happy to do so after walking all over Chicago on a 90+ degree day! Here is the picture of my partner @chicagodmblover making us some nice stiff VeeV & Cranberry Cocktails! The drinks were smooth & excellent!

Teresa (@chicagodmblover) pouring us some VeeV Cocktails!

We had a great time competing  in the scavenger hunt. The after party at Sushi Samba was a blast. The Sushi appetizers were delicious. Good crowd & great to see friends new & old. I snapped a nice picture of my friend @feliciacago (on rite) with Teresa my Fiji Hunt partner.

Team Refrigeration (@refrigeration) Came very close to winning this event…. Let me rephrase that! Team Refrigeration was very close to the winning team when the winner was announced. My new friends @chicofc & @jimmydoestea (team teabaggers) won the event. I was ready with a camera when they found out! I am very happy they ended up winning!

@jimmydoestea & @chicofc #fijihunt Champs!

The night doesn’t end there! After the party at Sushi Samba my partner Teresa & I went out to a phenomenal dinner with  many other friends including @jimmydoestea @chicofc @tamcdonald @chicagodmblover @princessv13 @getyouryggi @mkinchitown @ebarchdesign. We dined like Kings & Queens @kinziechophouse!

This was a wonderful Saturday that won’t soon be forgotten!